AGEWELL FORSYTHBrand PositioningIdentity Concepts
WHO WE ARE
THE SITUATION
AgeWell Forsyth is an organization set up to help seniors live actively in the community by providing an outlet for seniors who remain active and who like to socialize and explore other areas life has to offer.
Basically, AgeWell tries to evoke a "never to late" mentality. They support all levels of functionality and also act as a support network within the community of seniors.
THE GOAL
AgeWell Forsyth is looking to establish an identity not only for their group, but for the people who use their services at the Forsyth County Senior Center.
Instead of being labeled Senior Citizens - seniors who use their services would like to be labeled something else that evokes a more positive and empowering lifestyle.
THE APPROACH
THE COUNCIL
Engaging. Inspiring. Empowering.
Making connections. Engaging experiences.
THE FOUNDATION
Enabling Inspiration
Growth by Inspiration
THE APPROACH
THE COUNCIL:
an assembly of persons summoned or convened for consultation, deliberation, or advice.
Concept: SEE the Forest for the trees.
Connections with many diverse people through engaging experiences that AgeWell would provide. The illustration style is modern, yet would appeal to all age groups.
Concept: The tree of empowerment.
A fun and youthful creative solution that illustrates AgeWell as a source of empowerment and inspiration.
THE APPROACH
THE FOUNDATION:
the basis or groundwork of anything: the moral foundation of both society and religion. the state of being founded.
Concept: What’s inspiration?
This illustration would represent the strength of the tree trunk and branches reaching out to others. The mountains in the background symbolize strength and inspiration - also the Georgia foothills of the community.
Concept: it all starts with a seed.
This photo realistic representation is an elegant and sophisticated approach that tells the story of "Growth by Inspiration". The acorn speaks to AgeWell as a new but growing organization. When provided the necessary attention and nutrients, the organization will foster inspiration and knowledge related to the subject matter.
We are here to help.
Thanks,
Stephen "Ray" Killebrew
BrandRAVE
Ray@brandrave.com
678.640.6159
Sunday, April 22, 2007
Branding Assignment
AgeWell Forsyth Late Night Assignment
Get comfy before you begin!
Slip into your pajamas and big furry slippers. Sit back in your recliner with a warm cup of your favorite late night beverage—but don’t spill it on this!
This is your late night assignment. Email this assignment back to ray before our next meeting and I will share the results (ray@brandrave.com).
All of us have ideas. It’s just a matter of encouraging a flow instead of a mere trickle… Only a few of us keep in touch with this ability as we begin to take up residence in the left hemisphere of our brains as we arrive at work each day. We have so little time to be imaginative, but so much time to stop and fiddle with our solutions.
“BRAIN-clustering”
One way to cultivate and gain easy access to the brain’s creative potential is through the non-linear “Brain-sailing” technique we call “BRAIN-clustering”. It’s an act of self-definition of what you know, what you wonder about, what you feel, see, hear, touch, taste—all of which reflects your unique voice. The beauty of “BRAIN-clustering” is that it allows us to form new ideas intuitively, in a way where ideas come of their own accord.
What you should do: (this requires no formal training!)
1. Find some quiet, uninterrupted time and space (good luck!). Plan on taking about 20-30 minutes for the exercise.
2. Write “Empowerment” and “Inspire” in the middle of a blank page and circle it. This nucleus word will evoke clusters of associations unique to you. The nucleus acts as the stimulus for recording all the associations that spring to mind. “BRAIN-clustering” always unfolds from the center (see example).
3. Now, let your playful, creative design mind make connections. Simply let go and write as quickly as you can. Avoid judging or choosing. Let the words and phrases radiate out from the nucleus word, and draw a circle around each of them. Connect those associations that seem related with lines.
4. As you cluster, you may experience a sense of randomness or, if you are somewhat skeptical, an uneasy sense that isn’t leading anywhere. That is the logical side of your mind wanting to get into the act to make you feel silly for not setting thoughts down in logical order. Trust this process though. “BRAIN-clustering” is something we all do naturally, only seldom do we make these clusters visible on paper.
5. Let “BRAIN-clustering” happen naturally. If you reach a plateau where nothing happens, doodle for a while by adding arrows or something. Use as many sheets of paper as you need to capture your mindstream.
6. As you spill out seemingly random words and phrases around the center you will be surprised at the ideas that appear until the “aha” moment. You are done when you experience a mental shift characterized by the satisfying feeling you’ve discovered something--the “aha”.
7. Once you’ve finished the first word, write the word “AGEWELL” in a circle on the middle of another page and repeat the exercise.
So, give it a try. Let your design mind spring off of “Empowerment”, “Inspire” and “Agewell” and the associated words or phrases and “BRAIN-cluster”. Tap into your inborn receptivity to pattern-making and playfulness, discovery, and metamorphic connection. Happy “BRAIN-clustering”!
Get comfy before you begin!
Slip into your pajamas and big furry slippers. Sit back in your recliner with a warm cup of your favorite late night beverage—but don’t spill it on this!
This is your late night assignment. Email this assignment back to ray before our next meeting and I will share the results (ray@brandrave.com).
All of us have ideas. It’s just a matter of encouraging a flow instead of a mere trickle… Only a few of us keep in touch with this ability as we begin to take up residence in the left hemisphere of our brains as we arrive at work each day. We have so little time to be imaginative, but so much time to stop and fiddle with our solutions.
“BRAIN-clustering”
One way to cultivate and gain easy access to the brain’s creative potential is through the non-linear “Brain-sailing” technique we call “BRAIN-clustering”. It’s an act of self-definition of what you know, what you wonder about, what you feel, see, hear, touch, taste—all of which reflects your unique voice. The beauty of “BRAIN-clustering” is that it allows us to form new ideas intuitively, in a way where ideas come of their own accord.
What you should do: (this requires no formal training!)
1. Find some quiet, uninterrupted time and space (good luck!). Plan on taking about 20-30 minutes for the exercise.
2. Write “Empowerment” and “Inspire” in the middle of a blank page and circle it. This nucleus word will evoke clusters of associations unique to you. The nucleus acts as the stimulus for recording all the associations that spring to mind. “BRAIN-clustering” always unfolds from the center (see example).
3. Now, let your playful, creative design mind make connections. Simply let go and write as quickly as you can. Avoid judging or choosing. Let the words and phrases radiate out from the nucleus word, and draw a circle around each of them. Connect those associations that seem related with lines.
4. As you cluster, you may experience a sense of randomness or, if you are somewhat skeptical, an uneasy sense that isn’t leading anywhere. That is the logical side of your mind wanting to get into the act to make you feel silly for not setting thoughts down in logical order. Trust this process though. “BRAIN-clustering” is something we all do naturally, only seldom do we make these clusters visible on paper.
5. Let “BRAIN-clustering” happen naturally. If you reach a plateau where nothing happens, doodle for a while by adding arrows or something. Use as many sheets of paper as you need to capture your mindstream.
6. As you spill out seemingly random words and phrases around the center you will be surprised at the ideas that appear until the “aha” moment. You are done when you experience a mental shift characterized by the satisfying feeling you’ve discovered something--the “aha”.
7. Once you’ve finished the first word, write the word “AGEWELL” in a circle on the middle of another page and repeat the exercise.
So, give it a try. Let your design mind spring off of “Empowerment”, “Inspire” and “Agewell” and the associated words or phrases and “BRAIN-cluster”. Tap into your inborn receptivity to pattern-making and playfulness, discovery, and metamorphic connection. Happy “BRAIN-clustering”!
Branding
Hi all, I received a couple of documents from Brand Rave that fell into my junk folder for some reason. I thought you might have had the same experience, so I am sending them along again.
The word document is a brainstorming session. I think that we have done quite a bit of this lately and everyone has provided good feedback to the document we worked on at the last meeting. (I think Barbara is going to post it to the blog, or I can e-mail you a copy if you want to review it.) So I was happy to see the powerpoint that Ray also sent along. I am not quite satisfied that it completely reflects our discussions yet, but there are some nice graphics and seeds of good ideas that I will work on over the weekend. If you have any specific comments to the powerpoint, please send them to me and I can incorporate them into our next round of branding discussions.
Thanks for your time and energy...and we can't forget that while we are working on branding we should continue to pull together our first projects. Love the Comcast idea that is going around in another e-mail string. That's the type of thing we can cite as a "proof point" when we talk about who we are and why we are essential to the community.
Best,
Lisa
The word document is a brainstorming session. I think that we have done quite a bit of this lately and everyone has provided good feedback to the document we worked on at the last meeting. (I think Barbara is going to post it to the blog, or I can e-mail you a copy if you want to review it.) So I was happy to see the powerpoint that Ray also sent along. I am not quite satisfied that it completely reflects our discussions yet, but there are some nice graphics and seeds of good ideas that I will work on over the weekend. If you have any specific comments to the powerpoint, please send them to me and I can incorporate them into our next round of branding discussions.
Thanks for your time and energy...and we can't forget that while we are working on branding we should continue to pull together our first projects. Love the Comcast idea that is going around in another e-mail string. That's the type of thing we can cite as a "proof point" when we talk about who we are and why we are essential to the community.
Best,
Lisa
February 27, 2007 Meeting
Feb 27, 2007
Official Minutes of the February meeting of the Board of Directors
Age Well Forsyth
Board Members
Robert Landreth
Barbara Prasch
Lynn Hendrix
Lyle Schroeder
Lisa Gill Gardner
Lori Cowart
Diane Smith
Absent: Joanne Martin:
Staff: Shelley Johnson
Barbara called the meeting to order:
Lisa read the minutes
Lynn moved to accept the minutes, they were approved unanimously.
Barbara introduced a motion to approve Lori and Joanne as members of the board. The motion was unanimously approved
Lynn submitted her treasurer’s report.
The present balance is $29,958.70
She has set up Quickbooks Pro for recording all transactions.
We have received a Visa card for purchases. The corporate card still requires a personal social security number, and she states that she will close out that account when she is no longer treasurer.
Lori moved that we approved the treasurer’s report. Unanimously approved
Old business:
Shelley:
501C status is still in progress. We have not received approval yet.
Leadership Forsyth is still planning to complete the project as discussed.
Mural in the back room is complete
Shelley reports that the renovation of the center has revitalized the attitude among the client base and the staff. It also makes a better impression among new people who arrive because it no longer has an institutional feel.
The Sr. Expo was a success (Feb 17). We had a good mix of vendors. Attendees who filled out surveys were pleased with the event. We are talking about shifting it to another time, possibly in the fall, for 2008.
The group of seniors is going to the capitol tomorrow. We are taking 2 or 3 buses. A photo session is planned with the governor, and we are meeting with 4-5 state representatives.
Lynn reports: Parks and rec is going for a $60M bond, which may include money for an additional Senior Center. Additional land for parks would be purchased. Possibly a building at Central Park. They recognize needs for Senior activity in the county
Adult Daycare Committee
Diane, Lynn and Shelley have been visiting adult daycare facilities. Sandy Springs, Gainesville and Cobb County facilities were visited to review how they operate. A representative from Automation Direct is also working with the committee. Shelley will be documenting a vision for an adult daycare facility for Forsyth County.
A representative from United Way expressed interest in keeping up with the information and seeing if United Way could partner in the effort.
Pat Freeman, Legacy Link, was holding money for Adult Day Care, but had to allocate it to other areas. She will do this in the next grant cycle again because of her support for adult day care in the county.
Grant application:
The board decided not to apply for the grant application that was circulated prior to the meeting.
Brainstorming session.
Action: Lisa to write out positioning statement from the brainstorming session,
Action for next meeting: Set priorities
Education
Diane moves to adjourn, Lynn seconds, Unanimously approved
Official Minutes of the February meeting of the Board of Directors
Age Well Forsyth
Board Members
Robert Landreth
Barbara Prasch
Lynn Hendrix
Lyle Schroeder
Lisa Gill Gardner
Lori Cowart
Diane Smith
Absent: Joanne Martin:
Staff: Shelley Johnson
Barbara called the meeting to order:
Lisa read the minutes
Lynn moved to accept the minutes, they were approved unanimously.
Barbara introduced a motion to approve Lori and Joanne as members of the board. The motion was unanimously approved
Lynn submitted her treasurer’s report.
The present balance is $29,958.70
She has set up Quickbooks Pro for recording all transactions.
We have received a Visa card for purchases. The corporate card still requires a personal social security number, and she states that she will close out that account when she is no longer treasurer.
Lori moved that we approved the treasurer’s report. Unanimously approved
Old business:
Shelley:
501C status is still in progress. We have not received approval yet.
Leadership Forsyth is still planning to complete the project as discussed.
Mural in the back room is complete
Shelley reports that the renovation of the center has revitalized the attitude among the client base and the staff. It also makes a better impression among new people who arrive because it no longer has an institutional feel.
The Sr. Expo was a success (Feb 17). We had a good mix of vendors. Attendees who filled out surveys were pleased with the event. We are talking about shifting it to another time, possibly in the fall, for 2008.
The group of seniors is going to the capitol tomorrow. We are taking 2 or 3 buses. A photo session is planned with the governor, and we are meeting with 4-5 state representatives.
Lynn reports: Parks and rec is going for a $60M bond, which may include money for an additional Senior Center. Additional land for parks would be purchased. Possibly a building at Central Park. They recognize needs for Senior activity in the county
Adult Daycare Committee
Diane, Lynn and Shelley have been visiting adult daycare facilities. Sandy Springs, Gainesville and Cobb County facilities were visited to review how they operate. A representative from Automation Direct is also working with the committee. Shelley will be documenting a vision for an adult daycare facility for Forsyth County.
A representative from United Way expressed interest in keeping up with the information and seeing if United Way could partner in the effort.
Pat Freeman, Legacy Link, was holding money for Adult Day Care, but had to allocate it to other areas. She will do this in the next grant cycle again because of her support for adult day care in the county.
Grant application:
The board decided not to apply for the grant application that was circulated prior to the meeting.
Brainstorming session.
Action: Lisa to write out positioning statement from the brainstorming session,
Action for next meeting: Set priorities
Education
Diane moves to adjourn, Lynn seconds, Unanimously approved
March 2007 Meeting
March 28, 2007
Official Minutes of the February meeting of the Board of Directors
Age Well Forsyth
Board Members Present:
Robert Landreth
Lyle Schroeder
Lisa Gill Gardner
Lori Cowart
Joanne Martin
Barbara Prasch
Kim Murphy
Absent:
Lynn Hendrix
Diane Smith
Staff: Shelley Johnson
Guests:
Steven Ray Killebrew, Brandrave
Chris Manning, Brandrave
Ray and Chris lead a discussion to help us develop our brand. We brainstormed a bit and reviewed the notes from our last meeting regarding the organization’s intention to “inspire seniors” to live more actively, regardless of level of functionality or ability to pay.
The notes from the brainstorming session were adjusted to show that we are a support organization and that we will not be directly providing programs for Seniors.
Discussion included definitions of our prime target audience
Senior Center: Seniors who live in Forsyth County, and their families (regardless of where they live)
Age Well: Government, corporations, the Forsyth County community as a whole, foundations, seniors and families of seniors
It was noted that as an independent organization, Age Well can provide additional support, community activism and financing that the Sr. Center cannot perform as a governmental agency.
Action item: Brandrave is to come back to the board with a statement that could be an elevator speech, and easy way for us to describe ourselves and our mission to our constituents.
The board agreed that our 6pm meetings were not going to work for everyone. Our next meetings have been scheduled as follows:
May 3, 7:00 pm
May 24th, 7:00 pm,
Our new standing meeting time and date will be the 4th Thursday of each month at 7:00pm.
Barbara moved to accept the minutes and Joanne seconded, Minutes were approved unanimously.
Lynn’s treasurer’s report was presented by Shelley. Our current balance is $29,958.70
Lisa moved to accept the treasurer’s report, Barbara seconded. Unanimous approval
Shelley’s report:
United Way would like to meet with Shelley. They are very supportive of the proposed day care center, and would like to partner with AWF as we grow.
501c status is not yet approved. Shelley and Robert will follow up with CPA to determine how we can speed up the process.
Barbara lead brainstorm about where we want to be by end of 2007
Support for splost continuation
Legislative group to give voice to seniors
One fundraising event
One or two grant requests
Civic engagement with volunteers
Strategy for corporate involvement
Educate community about who we are
Craft and document the vision
We agreed that it was important to work on the above in tandem with the branding project, so that we have examples of accomplishments as we introduce ourselves to the public.
Action items: Identify our first project(s) in May.
Shelley work with her team on specific tasks that AWF can assist with.
Lori moves to adjourn, Joanne seconds. Meeting was adjourned.
Official Minutes of the February meeting of the Board of Directors
Age Well Forsyth
Board Members Present:
Robert Landreth
Lyle Schroeder
Lisa Gill Gardner
Lori Cowart
Joanne Martin
Barbara Prasch
Kim Murphy
Absent:
Lynn Hendrix
Diane Smith
Staff: Shelley Johnson
Guests:
Steven Ray Killebrew, Brandrave
Chris Manning, Brandrave
Ray and Chris lead a discussion to help us develop our brand. We brainstormed a bit and reviewed the notes from our last meeting regarding the organization’s intention to “inspire seniors” to live more actively, regardless of level of functionality or ability to pay.
The notes from the brainstorming session were adjusted to show that we are a support organization and that we will not be directly providing programs for Seniors.
Discussion included definitions of our prime target audience
Senior Center: Seniors who live in Forsyth County, and their families (regardless of where they live)
Age Well: Government, corporations, the Forsyth County community as a whole, foundations, seniors and families of seniors
It was noted that as an independent organization, Age Well can provide additional support, community activism and financing that the Sr. Center cannot perform as a governmental agency.
Action item: Brandrave is to come back to the board with a statement that could be an elevator speech, and easy way for us to describe ourselves and our mission to our constituents.
The board agreed that our 6pm meetings were not going to work for everyone. Our next meetings have been scheduled as follows:
May 3, 7:00 pm
May 24th, 7:00 pm,
Our new standing meeting time and date will be the 4th Thursday of each month at 7:00pm.
Barbara moved to accept the minutes and Joanne seconded, Minutes were approved unanimously.
Lynn’s treasurer’s report was presented by Shelley. Our current balance is $29,958.70
Lisa moved to accept the treasurer’s report, Barbara seconded. Unanimous approval
Shelley’s report:
United Way would like to meet with Shelley. They are very supportive of the proposed day care center, and would like to partner with AWF as we grow.
501c status is not yet approved. Shelley and Robert will follow up with CPA to determine how we can speed up the process.
Barbara lead brainstorm about where we want to be by end of 2007
Support for splost continuation
Legislative group to give voice to seniors
One fundraising event
One or two grant requests
Civic engagement with volunteers
Strategy for corporate involvement
Educate community about who we are
Craft and document the vision
We agreed that it was important to work on the above in tandem with the branding project, so that we have examples of accomplishments as we introduce ourselves to the public.
Action items: Identify our first project(s) in May.
Shelley work with her team on specific tasks that AWF can assist with.
Lori moves to adjourn, Joanne seconds. Meeting was adjourned.
January 2007 minutes
Official Minutes of the January meeting of the Board of Directors
Lisa read the minutes, they will be amended to include the date of the meeting
Barbara moved to accept the minutes
Lynn seconded
Minutes were accepted as amended.
Barbara reported that the 501c status is close, but has not been approved at this point
Lynn reported that the Wachovia account is open. The board agreed that our checking account procedure will be to require two signatures for any checks written for $250 or above.
Our first donation was received from Automationdirect.com for $30.000.00
No expenses were incurred, so our balance is $30,000.
Diane moved to accept the treasurer’s report.
Lisa seconded. The motion was approved unanimously
Executive Director Report: Shelley Johnson
Age Well Forsyth has been incorporated as a nonprofit in state of GA
Not a 501c3 yet. The form is expected to be finalized and mailed within a month. (by Feb 15). It could take 2-3 months to accept the application if all things are in order. It could take up to a year if there are questions.
Leadership Forsyth class project: The 2007 Leadership Forsyth class has selected the senior center as their class project. Shelley showed a proposed landscaping project for the back yard. Materials will be purchased by Splost money, and the leadership class will coordinate the work effort.
The renovation of the center is proceeding well, and Shelley showed the mural in progress.
Ann moved to accept the Executive Director Report, Robert seconded
The motion was unanimously approved.
New business
1) Shelley reports that a group of Srs. From the center have an appointment with Governor on March 1 as part of Senior Week at the state Capital. We are welcome to attend this meeting.
2) Discussions were held about the need to cast and document the corporation’s vision in order to begin raising funds to add programs such as:
a. Adult Day Care
b. Active adult center
c. Additional senior activities and services
3) Needs Analysis: Need to survey the county of needs – possibly at Senior Expo on Feb 17th in Central park. (Lynn and Shelley to organize) There is a survey available from two years ago (Shelley), and possibly some information can be culled from the Parks and Rec survey Llynn). United Way is another source of information, possibly Envision 2030 as well. (Robert)
a. Action: Shelley to be the point person to gather the information related to needs analysis
4) Cast vision: set up a brainstorming session to review and discuss priorities
5) Roadshow: Communicate the vision to appropriate groups and individuals
6) Action: Barbara to get a web domain on AgeWellForsyth.org
Next month’s meeting will be a working session devoted to setting our vision and messages to the community.
Meetings will be set on the 4th Wednesday each month at 6:00 at the Senior Center.
These minutes are respectfully submitted:
________________________________________
Secretary, Age Well Forsyth
Lisa read the minutes, they will be amended to include the date of the meeting
Barbara moved to accept the minutes
Lynn seconded
Minutes were accepted as amended.
Barbara reported that the 501c status is close, but has not been approved at this point
Lynn reported that the Wachovia account is open. The board agreed that our checking account procedure will be to require two signatures for any checks written for $250 or above.
Our first donation was received from Automationdirect.com for $30.000.00
No expenses were incurred, so our balance is $30,000.
Diane moved to accept the treasurer’s report.
Lisa seconded. The motion was approved unanimously
Executive Director Report: Shelley Johnson
Age Well Forsyth has been incorporated as a nonprofit in state of GA
Not a 501c3 yet. The form is expected to be finalized and mailed within a month. (by Feb 15). It could take 2-3 months to accept the application if all things are in order. It could take up to a year if there are questions.
Leadership Forsyth class project: The 2007 Leadership Forsyth class has selected the senior center as their class project. Shelley showed a proposed landscaping project for the back yard. Materials will be purchased by Splost money, and the leadership class will coordinate the work effort.
The renovation of the center is proceeding well, and Shelley showed the mural in progress.
Ann moved to accept the Executive Director Report, Robert seconded
The motion was unanimously approved.
New business
1) Shelley reports that a group of Srs. From the center have an appointment with Governor on March 1 as part of Senior Week at the state Capital. We are welcome to attend this meeting.
2) Discussions were held about the need to cast and document the corporation’s vision in order to begin raising funds to add programs such as:
a. Adult Day Care
b. Active adult center
c. Additional senior activities and services
3) Needs Analysis: Need to survey the county of needs – possibly at Senior Expo on Feb 17th in Central park. (Lynn and Shelley to organize) There is a survey available from two years ago (Shelley), and possibly some information can be culled from the Parks and Rec survey Llynn). United Way is another source of information, possibly Envision 2030 as well. (Robert)
a. Action: Shelley to be the point person to gather the information related to needs analysis
4) Cast vision: set up a brainstorming session to review and discuss priorities
5) Roadshow: Communicate the vision to appropriate groups and individuals
6) Action: Barbara to get a web domain on AgeWellForsyth.org
Next month’s meeting will be a working session devoted to setting our vision and messages to the community.
Meetings will be set on the 4th Wednesday each month at 6:00 at the Senior Center.
These minutes are respectfully submitted:
________________________________________
Secretary, Age Well Forsyth
November 2006 Meeting
Official Minutes of the Organizational Meeting of the Board of Directors of Age Well Forsyth, Inc.
November 8, 2006
Members Present: Lisa Gill Gardner, Lynn Hendrix, Robert Landreth, Ann Paschal, Diane Smith, and Barbara Prasch
Members Absent/Excused: Lyle Schroeder
Staff: Shelley Johnson
Minutes:
1) Approval of By-Laws: A motion was made by Lynn Hendrix to approve the proposed By-Laws for the corporation. The motion was seconded by Lisa Gill Gardner. The motion was approved unanimously.
2) Adoption of Conflict of Interest Policy: A motion was made by Robert Landreth to approve the proposed Conflict of Interest Policy for the corporation. The motion was seconded by Diane Smith. The motion was approved unanimously.
3) Election of Officers: A motion was made by Lynn Hendrix to elect the following persons as officers of the corporation:
Barbara Prasch President
Diane Smith Vice President
Lisa Gill Gardner Secretary
Lynn Hendrix Treasurer
The motion was seconded by Robert Landreth and approved unanimously.
4) The Board agreed to instruct the corporation's staff, accountant and attorney to finalize documentation required to submit to the Internal Revenue Service for recognition as a Section 501(c) (3) charitable organization.
A motion was made by Lisa Gill Gardner to adjourn the meeting, which motion was seconded by Lynn Hendrix and approved unanimously.
I hereby certify that these are the official original minutes of the above referenced meeting.
_____________________
Lisa Gill Gardner, Secretary"
November 8, 2006
Members Present: Lisa Gill Gardner, Lynn Hendrix, Robert Landreth, Ann Paschal, Diane Smith, and Barbara Prasch
Members Absent/Excused: Lyle Schroeder
Staff: Shelley Johnson
Minutes:
1) Approval of By-Laws: A motion was made by Lynn Hendrix to approve the proposed By-Laws for the corporation. The motion was seconded by Lisa Gill Gardner. The motion was approved unanimously.
2) Adoption of Conflict of Interest Policy: A motion was made by Robert Landreth to approve the proposed Conflict of Interest Policy for the corporation. The motion was seconded by Diane Smith. The motion was approved unanimously.
3) Election of Officers: A motion was made by Lynn Hendrix to elect the following persons as officers of the corporation:
Barbara Prasch President
Diane Smith Vice President
Lisa Gill Gardner Secretary
Lynn Hendrix Treasurer
The motion was seconded by Robert Landreth and approved unanimously.
4) The Board agreed to instruct the corporation's staff, accountant and attorney to finalize documentation required to submit to the Internal Revenue Service for recognition as a Section 501(c) (3) charitable organization.
A motion was made by Lisa Gill Gardner to adjourn the meeting, which motion was seconded by Lynn Hendrix and approved unanimously.
I hereby certify that these are the official original minutes of the above referenced meeting.
_____________________
Lisa Gill Gardner, Secretary"
Notes from brainstorming session
Notes from Communications Brainstorming Session:
Action item: We need to find the right term for senior citizen, as the “younger” ones (55-70) do not accept that term as applying to them.
Age Well Forsyth…
Inspires older adults to live actively in our community, regardless of position.
Empowers residents by funding the people, resources and places Forsyth County residents need throughout their life’s journeys
Embraces seniors at all levels of functionality by supporting Alzheimer’s respite, adult day care, and affordable activities for county residents
We are a
A central place for communication amongst seniors
A voice to represent Seniors and older adults in the community
A motivational force beyond the existing senior center
We act
With professionalism that is human
Down to earth
In anticipation of the future
We provide
Support for all levels of functionality
A support network for seniors and their families
People who engage with us will
Be proud to be associated with Age Well Forsyth
Be more active than they would otherwise be
Support others through volunteer efforts (Seniors helping Seniors)
Action item: We need to find the right term for senior citizen, as the “younger” ones (55-70) do not accept that term as applying to them.
Age Well Forsyth…
Inspires older adults to live actively in our community, regardless of position.
Empowers residents by funding the people, resources and places Forsyth County residents need throughout their life’s journeys
Embraces seniors at all levels of functionality by supporting Alzheimer’s respite, adult day care, and affordable activities for county residents
We are a
A central place for communication amongst seniors
A voice to represent Seniors and older adults in the community
A motivational force beyond the existing senior center
We act
With professionalism that is human
Down to earth
In anticipation of the future
We provide
Support for all levels of functionality
A support network for seniors and their families
People who engage with us will
Be proud to be associated with Age Well Forsyth
Be more active than they would otherwise be
Support others through volunteer efforts (Seniors helping Seniors)
Monday, April 2, 2007
Leadership Forsyth Class of 2007 Powerpoint
Wellness
Live Healthy Georgia Study with UGA and GA Dept of Aging
Ongoing activities include:
Exercise
Walking
Chair Exercise
Arthritis Swim
Bowling
Who We Serve
The senior center provides services and activities to seniors, their families and caregivers.
Seniors functionality runs the continuum from being homebound, having Alzheimer's or to being very active.
What is different is in the type service we provide and in the environment offered.
Class of 2007 Helps Senior Center Expand Activities
Creates an outdoor environment in the backyard for games and picnics
Horseshoes, bocce ball, shuffleboard and more
Picnic tables and shelter
Beautifies the side yard and creates a seating area (this is the entrance we use for our Alzheimer program and is visible from their window.)
Repairs the landscape by the flag pole
Your Investment Dividend
Healthier senior adult population, delayed nursing home placement
Reduction in health cost
Impact on chronic illness
Decreased demand on family/caregiver for socialization
Decrease in social isolation
Decrease in depression
New friendships and increase self esteem
Can you see it now?
Two men playing checkers and talking about their dogs and what they did during the war.
A chess tournament taking place by the pavilion, the newest member finding a group that has a shared interest (she has been really lonely since she moved here to live with her son).
Can you remember watching the old men pitching horse shoes?What other activities could be done? Badminton, shuffleboard, horse trading or chasing away loneliness?
Live Healthy Georgia Study with UGA and GA Dept of Aging
Ongoing activities include:
Exercise
Walking
Chair Exercise
Arthritis Swim
Bowling
Who We Serve
The senior center provides services and activities to seniors, their families and caregivers.
Seniors functionality runs the continuum from being homebound, having Alzheimer's or to being very active.
What is different is in the type service we provide and in the environment offered.
Class of 2007 Helps Senior Center Expand Activities
Creates an outdoor environment in the backyard for games and picnics
Horseshoes, bocce ball, shuffleboard and more
Picnic tables and shelter
Beautifies the side yard and creates a seating area (this is the entrance we use for our Alzheimer program and is visible from their window.)
Repairs the landscape by the flag pole
Your Investment Dividend
Healthier senior adult population, delayed nursing home placement
Reduction in health cost
Impact on chronic illness
Decreased demand on family/caregiver for socialization
Decrease in social isolation
Decrease in depression
New friendships and increase self esteem
Can you see it now?
Two men playing checkers and talking about their dogs and what they did during the war.
A chess tournament taking place by the pavilion, the newest member finding a group that has a shared interest (she has been really lonely since she moved here to live with her son).
Can you remember watching the old men pitching horse shoes?What other activities could be done? Badminton, shuffleboard, horse trading or chasing away loneliness?
Forsyth County Senior Center
What is respite? Respite provides a block of free time (usually 4 hours) for caregiver’s of adults that have Alzheimer’s disease or related dementia. Besides giving the caregiver a needed break it allows opportunities for persons with Alzheimer's disease or a related dementia to engage in a program of meaningful social and recreational activities in a secure and supportive setting in order to maximize their cognitive and social abilities; and
Why is it needed?
prevent premature nursing home placement
minimize caregiver burnout
decrease incidents of elder abuse
prolong Alzheimer clients involvement in their community and interaction with peers
Program needs
Physical space
Volunteers
Funding
Awareness
supplies
What would volunteers do?
Assist coordinator
Set up
Clean up
Prepare snacks
Music, art, drama, crafts
Why is it needed?
prevent premature nursing home placement
minimize caregiver burnout
decrease incidents of elder abuse
prolong Alzheimer clients involvement in their community and interaction with peers
Program needs
Physical space
Volunteers
Funding
Awareness
supplies
What would volunteers do?
Assist coordinator
Set up
Clean up
Prepare snacks
Music, art, drama, crafts
Caregiving Trends in Georgia
Adults needing care
· One out of every four U.S. households (22.4 million) provides care to a friend or relative over the age of 50.
· According to the Administration on Aging (AoA), 65% of non-institutionalized older adults needing assistance depend solely on family and friends.
Caregivers
· The number of family members/friends available to assume caregiving responsibilities is decreasing leaving less help available to the primary caregiver.
1970
21 potential caregivers
1990
11 potential caregivers
2030
6 potential caregivers
· 9-12 % of caregivers had to leave a job to provide care. Leading to the loss of income, benefits, and social security and retirement contributions.
· 2/3 of working caregivers report increased conflicts and challenges between their paid work and caregiving.
Alzheimer Disease
· One in ten persons over 65 and nearly half of those over 85 have Alzheimer Disease (AD).
· A person with AD will live an average of eight years.
· More than 7 to 10 people with AD live at home.
· Family and friends provide 75% of home care.
· One out of every four U.S. households (22.4 million) provides care to a friend or relative over the age of 50.
· According to the Administration on Aging (AoA), 65% of non-institutionalized older adults needing assistance depend solely on family and friends.
Caregivers
· The number of family members/friends available to assume caregiving responsibilities is decreasing leaving less help available to the primary caregiver.
1970
21 potential caregivers
1990
11 potential caregivers
2030
6 potential caregivers
· 9-12 % of caregivers had to leave a job to provide care. Leading to the loss of income, benefits, and social security and retirement contributions.
· 2/3 of working caregivers report increased conflicts and challenges between their paid work and caregiving.
Alzheimer Disease
· One in ten persons over 65 and nearly half of those over 85 have Alzheimer Disease (AD).
· A person with AD will live an average of eight years.
· More than 7 to 10 people with AD live at home.
· Family and friends provide 75% of home care.
Aging Trends in Georgia
The aging of our population is one of the most significant trends affecting our society today. Forsyth County is one of the fastest growing counties in Georgia and the nation. The number of people in Georgia sixty-five years and older is growing significantly faster than the younger population. The 85+ age group is growing at nearly three times the rate of those under 65 years old. This will have a tremendous impact on the senior center and its programs. Listed below are some facts about aging trends in Georgia.
· Georgia has the tenth fastest growing 60+ population in the United States.
· Georgia has the tenth fastest growing 85+ population in the United States.
· Georgia’s population, age 60+ and above is expected to increase 75.8% between 1990 and 2010. This will be a statewide increase of 676,808 persons.
· The fastest growing group is those that will be 75+. Between 1990 and 2010 this group is expected to increase by 105.3%.
· During the 20th century, Georgia’s population increased four-fold compared to a nine-fold increase for those 60+.
· In 2010, the first of the “baby boomers” will reach retirement age.
· In 2000, the projected life expectancy is 77 years old.
During the latest census the Georgia Mountains Region which includes Forsyth County has shown a 38% increase in aging population.
Information is from the Georgia Division of Aging Services web-site. www2.state.ga.us/Departments/DHR/aging.html
· Georgia has the tenth fastest growing 60+ population in the United States.
· Georgia has the tenth fastest growing 85+ population in the United States.
· Georgia’s population, age 60+ and above is expected to increase 75.8% between 1990 and 2010. This will be a statewide increase of 676,808 persons.
· The fastest growing group is those that will be 75+. Between 1990 and 2010 this group is expected to increase by 105.3%.
· During the 20th century, Georgia’s population increased four-fold compared to a nine-fold increase for those 60+.
· In 2010, the first of the “baby boomers” will reach retirement age.
· In 2000, the projected life expectancy is 77 years old.
During the latest census the Georgia Mountains Region which includes Forsyth County has shown a 38% increase in aging population.
Information is from the Georgia Division of Aging Services web-site. www2.state.ga.us/Departments/DHR/aging.html
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