March 2007 Meeting

March 28, 2007

Official Minutes of the February meeting of the Board of Directors
Age Well Forsyth

Board Members Present:

Robert Landreth
Lyle Schroeder
Lisa Gill Gardner
Lori Cowart
Joanne Martin
Barbara Prasch
Kim Murphy

Absent:
Lynn Hendrix
Diane Smith


Staff: Shelley Johnson

Guests:

Steven Ray Killebrew, Brandrave
Chris Manning, Brandrave


Ray and Chris lead a discussion to help us develop our brand. We brainstormed a bit and reviewed the notes from our last meeting regarding the organization’s intention to “inspire seniors” to live more actively, regardless of level of functionality or ability to pay.

The notes from the brainstorming session were adjusted to show that we are a support organization and that we will not be directly providing programs for Seniors.

Discussion included definitions of our prime target audience

Senior Center: Seniors who live in Forsyth County, and their families (regardless of where they live)
Age Well: Government, corporations, the Forsyth County community as a whole, foundations, seniors and families of seniors

It was noted that as an independent organization, Age Well can provide additional support, community activism and financing that the Sr. Center cannot perform as a governmental agency.

Action item: Brandrave is to come back to the board with a statement that could be an elevator speech, and easy way for us to describe ourselves and our mission to our constituents.

The board agreed that our 6pm meetings were not going to work for everyone. Our next meetings have been scheduled as follows:

May 3, 7:00 pm
May 24th, 7:00 pm,

Our new standing meeting time and date will be the 4th Thursday of each month at 7:00pm.

Barbara moved to accept the minutes and Joanne seconded, Minutes were approved unanimously.


Lynn’s treasurer’s report was presented by Shelley. Our current balance is $29,958.70
Lisa moved to accept the treasurer’s report, Barbara seconded. Unanimous approval


Shelley’s report:

United Way would like to meet with Shelley. They are very supportive of the proposed day care center, and would like to partner with AWF as we grow.

501c status is not yet approved. Shelley and Robert will follow up with CPA to determine how we can speed up the process.


Barbara lead brainstorm about where we want to be by end of 2007

Support for splost continuation
Legislative group to give voice to seniors
One fundraising event
One or two grant requests
Civic engagement with volunteers
Strategy for corporate involvement
Educate community about who we are
Craft and document the vision

We agreed that it was important to work on the above in tandem with the branding project, so that we have examples of accomplishments as we introduce ourselves to the public.

Action items: Identify our first project(s) in May.
Shelley work with her team on specific tasks that AWF can assist with.

Lori moves to adjourn, Joanne seconds. Meeting was adjourned.