BrandRave Assignment

AGEWELL FORSYTHBrand PositioningIdentity Concepts
WHO WE ARE
THE SITUATION
AgeWell Forsyth is an organization set up to help seniors live actively in the community by providing an outlet for seniors who remain active and who like to socialize and explore other areas life has to offer.
Basically, AgeWell tries to evoke a "never to late" mentality. They support all levels of functionality and also act as a support network within the community of seniors.
THE GOAL
AgeWell Forsyth is looking to establish an identity not only for their group, but for the people who use their services at the Forsyth County Senior Center.
Instead of being labeled Senior Citizens - seniors who use their services would like to be labeled something else that evokes a more positive and empowering lifestyle.
THE APPROACH
THE COUNCIL
Engaging. Inspiring. Empowering.
Making connections. Engaging experiences.
THE FOUNDATION
Enabling Inspiration
Growth by Inspiration
THE APPROACH
THE COUNCIL:
an assembly of persons summoned or convened for consultation, deliberation, or advice.

Concept: SEE the Forest for the trees.
Connections with many diverse people through engaging experiences that AgeWell would provide. The illustration style is modern, yet would appeal to all age groups.
Concept: The tree of empowerment.
A fun and youthful creative solution that illustrates AgeWell as a source of empowerment and inspiration.
THE APPROACH
THE FOUNDATION:
the basis or groundwork of anything: the moral foundation of both society and religion. the state of being founded.

Concept: What’s inspiration?
This illustration would represent the strength of the tree trunk and branches reaching out to others. The mountains in the background symbolize strength and inspiration - also the Georgia foothills of the community.
Concept: it all starts with a seed.
This photo realistic representation is an elegant and sophisticated approach that tells the story of "Growth by Inspiration". The acorn speaks to AgeWell as a new but growing organization. When provided the necessary attention and nutrients, the organization will foster inspiration and knowledge related to the subject matter.
We are here to help.
Thanks,
Stephen "Ray" Killebrew
BrandRAVE
Ray@brandrave.com
678.640.6159